Video: Virgin Atlantic introduces new livery and brand identity
Virgin Atlantic Airways recently unveiled a new aircraft livery and brand identity for the airline. The new design which will be applied pro...

Other new features include:
- Virgin script on the inner side of the aircraft winglets, visible to passengers onboard the plane
- An entirely new paint system on the new livery specially developed to achieve a very reflective depth of metallic colour. This colour is unique to the carrier.
- The iconic, flag-carrying, flying lady has now had a subtle makeover holding a larger Union Jack flag.
Steve Ridgway, Chief Executive of Virgin Atlantic comments indicate that Virgin will deploy this new livery for it's soon to be inducted Airbus A330-300 aircraft.
The new livery uses an entirely new paint system which is unique to Virgin Atlantic – a first on commercial aircraft. It has been specially developed to achieve a highly reflective depth of metallic colour.
The new livery and logo were developed by Johnson Banks, in collaboration with the in-house brand design team, led by Joe Ferry and Nina Jenkins.