Qantas release new video advertisement, changes slogan
Australian national carrier Qantas has released a new video advertisement and with it a very subtle change in its slogan. We are used to see...
https://basevida.blogspot.com/2012/07/qantas-release-new-video-advertisement.html
Australian national carrier Qantas has released a new video advertisement and with it a very subtle change in its slogan. We are used to seeing "Spirit of Australia" emblazoned on the side of every Qantas aircraft.
In an effort to reach out to its passenger base, the new slogan is changed to the "Spirit of Australians".
A small, but telling change.
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| Qantas A330-300 at Mumbai. Photo copyright Devesh Agarwal. All rights reserved. |
A small, but telling change.
